Hailing from the Bay area, Daniel Alfonso started cutting hair in his parent’s garage and immediately gained a loyal following among his friends. Knowing that this was his true calling, he pursued a career in hair dressing. After earning a full cosmetology license, he discovered that his true niche was in men’s hair styling. Though many people refer to him as a "barber", Daniel’s skills and pedigree classify him as a true men’s hair stylist. He soon evolved into an expert in the field of social marketing skilled in all aspects of men’s grooming and style.